Wednesday, April 14, 2010

98 Percent (75/90)

I'm swamped tonight, and I haven't much time or energy for a whole lot. Which doesn't mean that I have nothing to share. I do.

I'm finally finishing up my 12-page campaign critique for Dove's Campaign For Real Beauty. Which, for the most part, I love. Dove's mission: To make women feel more beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves, is one that I can totally stand behind.

For the past four days I've been reading poring through the  research of The Real Truth About Beauty study, in which Dove sought to explore what beauty means to women and why.

And the findings, though somewhat expected considering the overwhelmingly homogeneous portrayal of beauty in pop culture, were heartbreaking.

Dove collected data from a global study of 3,200 women aged 18-64.

One of the statistics that has been swirling in my head since I read it this weekend is that only 2 percent of women felt comfortable choosing the word "beautiful" to describe their looks. And I was disturbed by that fact until I wondered more about it and became angry.

Not being comfortable describing one's looks as beautiful is not the same as not feeling beautiful.

Comfort, in this case, is an external factor. It is my assumption that only 2 percent of women choose the word beautiful to describe their looks because 1. they look similar to what is what we are quick to call "beautiful" by societal standards, or 2. they are not afraid of the judgement of those that don't stand behind their personalized ideal of beauty.

And both of those things are great. But, the other 98 percent of us have work to do. We can only sit around and wait to be represented for so long. We must represent, proudly.

 One of the things I really appreciate about Dove's Campaign For Real Beauty is that it calls on real women to redefine and widen the definition of beauty.

So it's up to us. And time is of the essence.


Bedwell said...

Wow- thanks for truly is soooo sad! You have inspired me for the today. To see the world beautifully. To feel beautiful. To think beautiful. And not doubt it. At least then, maybe that number can be 3% and then move up from you!

Tiffany Holbert said...

Thanks dear! I'm glad you're inspired, I think it comes down to a daily choice- to see beautiful, feel beautiful, think beautiful! But, we can do it :)

Post a Comment